Our first dealership was established in October 1944. We are currently celebrating our 80th Anniversary of serving greater Billings. The Whittaker / Selover / Underriner family have been very supportive to local organizations in and around Billings since its inception.Let us show you some of our
special vehicle offers, and take you through our complete line of
new and
pre-owned inventory. We can help you find exactly what you are looking for.
We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that’s right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.
The History of Underriner Automotive
The staff and management of Underriner Automotive are dedicated to assisting our community. Throughout our 80 year heritage we have strived to help individuals, families and organizations in need of support. Our vision for a strong community is based on the belief that each of us, when working together, is capable of achieving valuable results. As professionals, we appreciate the fact that our business has been successful not simply because of our efforts, but because of your continuing trust. As members of the Billings community, we also understand that with the help of each individual, we will achieve the goals we set for future generations.
We are who we are because of the values instilled in us by those who have gone before us. In 1944, Floyd Whitaker and Whitaker Buick introduced a family commitment to quality that has transcended time. The Whitaker family’s dedication to serving our community with the finest automotive products and services established a standard of excellence unmatched during its time.
In 1955, George Selover – Floyd Whitaker’s son-in-law – started his career with Whitaker Buick. During 1966, Mr. Selover took ownership of the company and changed its name to Selover Buick. Mr. Selover endorsed the family vision of placing customers as the company’s first priority. As a result, the family business expanded and built upon the confidence and trust that comes with satisfying each customer… one at a time.
During 2001 Mr. Selover retired, transferring ownership to his son-in-law, Bill Underriner who has been associated with the business since 1984. Bill expanded to include Honda, Hyundai, and Volvo brands. He served as Chairman of NADA as well as three terms as Treasurer. In addition he sat on the association’s Executive, Industry Relations, Dealership Operations and Membership committees, and served as Chairman of the association’s Finance and Convention committees.
Blake joined the family at the dealership and purchased and rebuilt Walla Walla Valley Honda to become what it is today. In 2018 Blake Underriner became the Managing Partner of Underriner Automotive. He believes strongly in the family legacy of supporting community and treating customers like family, and accomplishes it by providing only the very best service to everyone who walks in the door. “Walk in as a guest, drive off as family.”
At Underriner Automotive, our family traditions remain unchanged and without compromise. We are dedicated to innovation and performance in the vehicles we sell and the service we provide. Each of us is committed to a single principle – ensuring your continued confidence in us. We are proud of the 80 year heritage we share as a family-owned automotive dealership, and we invite you to discover why.
